Marketing Maturity Scorecard
Client Overview
- A North America based leading Digital marketing agency.
- 20+ years of deep marketing expertise.
- Bring on experienced and pragmatic approach to modern marketing practices.
Current System
- Spreadsheet based evaluation methodology.
- Not scalable
- Required Subject matter expertise to use.
- Manually generated the final reports.
- Manually maintaining various spreadsheet versions for different Channels.
Our Solution
- Developed Scalable Web based SAAS application.
- Intuitive UI / UX which does not require any training.
- Ability to build configurable Templates for different Scorecords.
- Updates available immediately to all users.
- Ability for end user to tweak the template as per the requirement.
- Role based adding / editing permissions.
- Designed WYSIWYG interface for Report creation.
- View History of surveys done and respective scorecards.
- Free text Search.
Have any Questions?
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Methodology
This helped the client to identify the shortcomings at early stage of development
Why Google Cloud?
- Reducing development time by atleast 30%- 40%
- Development cost reduces almost by 40% - 50%
- Pay per use reduces clients’ monthly recurring cost.
- No server odministrator or DevOps required
- High Avoilobility, uptime
- O% personnel investment required for server hardwore.
- No DevOps required for OS, Security management etc & its upkeep.
Tools & Technologies
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NoSQL Database Firestore
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Front End Built Using React Js
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Jira For Project Management
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Cloud Functions Developed In Node.js
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Serverless Architecture On Google PAAS
Business Impact
- Templatisotion and SAAS enabled greater outreach.
- Subject matter expertise no more required for using this templatised version of creating the scorecard.
- Technology chosen offers Cost optimisation, Scalability and Efficiency on-Demand bringing down the period of ROI.
- More cross-sell up-sell opportunities
- Quick turnaround saved huge man hours.
