Why Startups Must Go Serverless

Startups need access to critical technology resources that are trusted, reliable, and inclusive of their growth ambitions. Building them on their own was an option in the past but as the digital economy continues to grow beyond imagination startup organizations are struggling to keep pace by upgrading and enhancing their digital backend.

One of the best solutions to this challenge is going serverless. In simple terms, serverless refers to the approach of building applications without a backend server for computing or storage, or functional scripting. Instead, the front-end interfaces can leverage a wide range of cloud-based services from providers like Google, Microsoft, and Amazon to handle their digital backend.

Why is serverless the best path for startups?

Let us examine the key reasons why going serverless is the best option for startups to power their digital product:

Cost Efficiency

It is true that startups with a promising market proposition have no shortage of backing from investors. But every organization wants to spend money wisely and get the maximum bang for the buck. So, the logical way to move forward is to raise a decent amount of capital and utilize it diligently by keeping running costs low. For tech startups or startups that rely heavily on a technology solution to drive their business model, much of the funding would be burned to hire and maintain a large technology team to build their core end-to-end technology product or platform. With serverless, this challenge in cash consumption for technology development can be easily solved. By going serverless, a startup can leverage a wide range of backend services from established cloud service providers on a consumption basis. This helps keep the cost drastically down in the initial days when business is just picking up its first steps. It creates a path to efficiently increase the cost of operations only based on the growth that the business achieves.


While following a traditional enterprise application architecture, it takes a large team and extra effort to build, set up, configure, and connect backend services to the front-end customer-facing interfaces. The deployment of backend services requires a focus on orchestration, resource allocations, complex networking and storage management initiatives, and security framework management. This proposition is scary for most startups as they would probably end up investing more resources in setting up their backend infrastructure and very limited resources would be available to concentrate on the front-end which is customer-facing. With serverless, setting up and deploying a range of distributed backend services is simple and doesn’t demand any extra effort. Moreover, continuous delivery models can be leveraged to further simplify periodic enhancements or upgrades to backend services. Through automation, any code change or functional modification can be deployed automatically after being tested for its compatibility and performance.

Time to market

A major advantage that startups can leverage as a direct outcome of the previous theme of simplicity in deployment is the speed of delivery to the market. With serverless, startups can rollout updates or feature additions faster in the market. This allows them to align with market dynamics faster and draw customer loyalty quickly by offering them services that match leading real-time market trends. This improves the startup’s prospects of becoming a leader in their respective segment and they would be looked upon by customers as early movers in the industry.


Be it hardware or software, startups require a highly flexible backend infrastructure that can scale faster depending on their growth. Serverless architecture offers the benefit of scalability at ease. The backend services provided by vendors like Google Cloud Platform or Microsoft Azure can rapidly scale resources like computing power or storage or data processing capacities. This offers startups the leeway to spur ahead with confidence should they discover a potential opportunity to onboard new customers and scale up their business rapidly.

Technology competence

When startups attempt to build their own digital backend services and architecture, they would have to constantly upgrade it when new technology innovations hit the market. For example, adding a layer of AI or machine learning, integrating new security policies, incorporating new data science-enabled decision frameworks, etc. Such changes are inevitable if the startup is to remain competitive in highly demanding markets. But by going serverless, they would be relieved from having to ensure their technical competence is upgraded and updated in sync with real-time trends. Backend serverless providers like GCP and Azure invests billions every year to incorporate the latest technology innovations in their offerings. Through serverless architecture, startups can access them on the go when they are launched by the service provider. They do not have to write even one line of new code as the entire service can be leveraged seamlessly on-demand.

Getting a head start in the market can always be a boon for startups. With serverless, they can stay one step ahead of the competition by focusing more on factors like customer experience while their backend digital infrastructure can be successfully assembled from competent serverless providers. Get in touch with us to know more about building your core digital backend with serverless architecture.

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