5 Rules for Creating a Great User Experience in Your Mobile App

Hundreds and thousands of mobile apps are getting launched every day. In the first quarter of 2021, 3.48 million apps were released on the Google Play store. But the irony here is that over 90% of the downloaded apps are used only once and then deleted by the users — the most common reason being “poor user experience.”

The mobile app experience starts and ends with users. It involves everything that affects user interaction and perception. Without a thorough understanding of the in-app behavioral patterns and psychological underpinnings, it is not possible to build a mobile product that can deliver a great user experience (UX).

To that end, here are the top five rules to follow to enhance the mobile App UX.

1. Use Minimalistic Design in the App

A minimalistic mobile app accommodates a clear, consistent, and concise UI. It adheres to the principle that any clutter can drive the users away and deviate them from the goals they should ideally pursue. The minimalistic mobile app has a lot of white space and limited elements on every screen. As the user interacts with a few elements, there are fewer possibilities of getting confused or pursuing the wrong navigational paths.

It’s noteworthy that the communication through design and elements of the app should be focused on solving customers’ problems — be it related to online shopping, customer service, or anything else.

2. Avoid Visual Saturation

Considering that colors can directly influence the psychology of the user, it is vital to use a suitable color scheme to convey high-end refinement. A mobile app design can ideally include three primary colors. Typography is another crucial aspect of bringing more user attention and engagement. It is recommended to follow the guidelines of Android or iOS to choose the most suitable typography for the mobile app. For example, Apple uses two typeface families in the iOS mobile apps: New York (serif) and San Francisco (sans serif).

Icons are another critical component to enhance the visual appearance of the mobile app. Designing the right icons and implementing them at the right locations can be very helpful in engaging users. To that end, the best way to create outstanding visuals for the app is to leverage the custom widgets of Flutter. In fact, Flutter uses Skia Graphics Library, which allows for quick loading and a smooth mobile app experience.

3. Use Animation Wisely for User Engagement

Animation, when implemented strategically, adds to an app’s usability and interactivity. It can make interactions and transitions more dynamic and intuitive. Some interesting ways to leverage animation for user experience are:

  • Implement micro-interactions with interactive elements like loaders, hover buttons, switches, calendars, etc.
  • Make navigation easier by morphing between different graphic shapes, positioning elements on stage, and cutting between different states.
  • Delighters like parallax scrolling and dynamic backgrounds add some oomph to the mobile app and complement the UX.

4. Simple Registration

Forcing users to register before they explore the mobile app can, at times, prove to be too aggressive. It is recommended to allow users to look around as guests and ask them for registration with minimal data if they stay for a longer time or want access to a certain feature. Also, show them how registration can provide additional value to them. Social logins can also be used for registration to make the process faster and easier for users.

Using Flutter can help you with various predefined templates to implement registration forms on the mobile app. It can help you create a simple yet attractive design layout to engage users.

5. Error Handling and Confirmation of Actions

Technical glitches are very common, but they can leave users with a negative impression when not handled properly. Often, error handling is added on as an afterthought, which isn’t ideal. If the mobile app does not include confirmation after the user completes a specific action or explains the next course of action, the user will get frustrated.

Creating a list of user actions on the app is recommended to add relevant error messages and confirmations. When the prototype is ready, it is crucial to ensure that all the use cases are handled appropriately.

Final Thoughts

Creating a great mobile app UX involves various elements that work to satisfy users while meeting business goals. In the wake of dynamic user behavior, different device capabilities, and varying screen sizes, the above tips will help you create the ultimate mobile user experience.

As apps become an indispensable part of everyday life, choosing cross-platform app development is the key to business success. To develop an amazing cross-platform application, Flutter has become one of the most preferred software development technologies. It enables faster mobile app development with the facilitation of customized widgets and excellent application performance.

Looking to improve your mobile app’s UX? Consult with us today.

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